Topic: Hispanic media in the U.S. (2024)

Table of Contents
Key insights Editor’s Picks Current statistics on this topic Further recommended statistics Consumption Consumption Television and film Television and film News News Radio Radio Books Books Music Music
  • Media

The United States is home to the largest population of Hispanic and Latino people outside of Latin America. These groups make up a significant portion of the U.S. population and contribute greatly to the culture in many regions. For years the Hispanic population has been underrepresented in everything from politics to media but as the population grows, they are becoming more and more influential across all aspects of U.S. society.

Given the differences in language and culture, the Hispanic community in the U.S. tends to consume media in slightly differently to other ethnic groups. For example, Hispanic children are less likely to own a laptop or computer than white children but are more likely to have a television in their home. Hispanics tend to be more likely to use audio streaming services than white Americans, and more Hispanics watch video streaming services than other ethnic groups. Given these figures, it seems that Hispanic consumers are adopting new technologies at a faster pace than other ethnic groups and are finding it easier to leave behind classic forms of media, such as newspapers.

When it comes to television, Hispanic consumers watch less than their white/Caucasian and black/African-American counterparts. Despite this lower average viewership, a staggering 73 percent of Hispanic adults currently subscribe to or have access to a Netflix account, with 32 percent of those stating that they use the service several times per day. And it’s not just Netflix that is popular; Hispanics are significantly more likely to watch television on Hulu than other ethnic groups, again indicating that they have been quick to adopt new media platforms. Given that a significant portion of the ethnic group speaks Spanish, the programs that Hispanic consumers tend to view are also different from those of other ethnic groups.

Channels like Univision and Telemundo are wildly popular Spanish-language programming options among these groups in the United States. Over 75 percent of TV newsrooms employees are white, encouraging Spanish consumers to find sources for news that better represent their needs and concerns. Social media, Hispanic broadcasts, Hispanic newspapers, and Hispanic websites were their most likely sources for news as of 2017, and, in general, Hispanic consumers had a low level of trust in non-Hispanic media sources.

Music serves as an important means of expression and cultural identity for many different ethnic groups across the country, and the Hispanic population seem to be particularly active music consumers. Around 85 percent of Hispanics listen to Spanish-language music in the United States. FM radio remains the most popular music source, but platforms such as Pandora, Youtube Music, and Spotify are also used on a regular basis by Hispanic consumers.

With the Hispanic population expected to grow from 60 million to over 140 million between 2015 and 2050, its clear that the ethnic group will have a growing influence on media in the United States. On average, they seem less reliant on traditional media sources than other ethnic groups and interested in Spanish-language centric media, so in order to appeal to this group, media companies will have to find ways to better cater to the desires of the Hispanic population.

This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.

Topic: Hispanic media in the U.S. (1)

Amy Watson

Research expert covering news and publishing

Published by Amy Watson, Dec 18, 2023

Key insights

Share of Hispanic TV households with a smart TV in the U.S. 2020
61%

Topic: Hispanic media in the U.S. (2)

Detailed statistics

TV households with selected devices in the U.S. 2020, by ethnicity

Share of Hispanics who use audio streaming services in the U.S. 2018
45%

Topic: Hispanic media in the U.S. (3)

Detailed statistics

Audio streaming service usage U.S. Q1 2018, by ethnicity

Most popular video content provider among Hispanics in the U.S. 2017
Netflix

Topic: Hispanic media in the U.S. (4)

Detailed statistics

Video content providers used by Hispanics in the United States in 2017

Get more insights

Editor’s Picks Current statistics on this topic

RadioRadio reach among Hispanics in the U.S. 2021, by age and gender
Video StreamingStreamed content viewing time share in the U.S. 2021, by ethnicity

Further recommended statistics

Consumption

9
  • Premium Statistic TV households with selected devices in the U.S. 2020, by ethnicity
  • Premium Statistic Device ownership among children in the U.S. 2018, by ethnicity
  • Premium Statistic Weekly time spent with media per user in the U.S. 2020, by ethnicity
  • Premium Statistic Time spent with screen media among U.S. children 2017, by ethnicity
  • Premium Statistic Average screen time per day permitted by parents among children in the U.S. 2018
  • Premium Statistic Audio streaming service usage U.S. Q1 2018, by ethnicity
  • Premium Statistic Video content providers used by Hispanics in the United States in 2017
  • Basic Statistic U.S. favorite cartoons among adults 2018, by ethnicity
  • Premium Statistic Hispanic daily newspaper circulation in the U.S. 2014-2022

Consumption

  • Premium Statistic TV households with selected devices in the U.S. 2020, by ethnicity

    Topic: Hispanic media in the U.S. (8)

    TV households with selected devices in the U.S. 2020, by ethnicity

    Device ownership in TV households in the United States in March 2020, by ethnicity

  • Premium Statistic Device ownership among children in the U.S. 2018, by ethnicity

    Topic: Hispanic media in the U.S. (9)

    Device ownership among children in the U.S. 2018, by ethnicity

    Media devices owned by children in the United States as of January 2018, by ethnicity

  • Premium Statistic Weekly time spent with media per user in the U.S. 2020, by ethnicity

    Topic: Hispanic media in the U.S. (10)

    Weekly time spent with media per user in the U.S. 2020, by ethnicity

    Weekly time spent with select media in the United States in 1st quarter 2020, by ethnicity (in minutes)

  • Premium Statistic Time spent with screen media among U.S. children 2017, by ethnicity

    Topic: Hispanic media in the U.S. (11)

    Time spent with screen media among U.S. children 2017, by ethnicity

    Daily time spent with screen media among 0- to 8-year-olds in the United States in 2017, by ethnicity

  • Premium Statistic Average screen time per day permitted by parents among children in the U.S. 2018

    Topic: Hispanic media in the U.S. (12)

    Average screen time per day permitted by parents among children in the U.S. 2018

    Average amount of screen time that parents allow their child a day in the United States as of January 2018, by ethnicity

  • Premium Statistic Audio streaming service usage U.S. Q1 2018, by ethnicity
  • Premium Statistic Video content providers used by Hispanics in the United States in 2017

    Topic: Hispanic media in the U.S. (14)

    Video content providers used by Hispanics in the United States in 2017

    Most popular video content providers among Hispanics in the United States as of March 2017

  • Basic Statistic U.S. favorite cartoons among adults 2018, by ethnicity

    Topic: Hispanic media in the U.S. (15)

    U.S. favorite cartoons among adults 2018, by ethnicity

    Most popular cartoons among adults in the United States as of June 2018, by ethnicity

  • Premium Statistic Hispanic daily newspaper circulation in the U.S. 2014-2022

    Topic: Hispanic media in the U.S. (16)

    Hispanic daily newspaper circulation in the U.S. 2014-2022

    Spanish-language daily newspaper circulation in the United States from 2014 to 2022

Television and film

11
  • Premium Statistic Connected TV and SVOD households in the U.S. 2019, by ethnicity
  • Premium Statistic U.S. TV consumption: average viewing time 2009-2023, by ethnicity
  • Premium Statistic Largest Hispanic TV markets in the U.S. 2017
  • Premium Statistic Top Spanish-language TV programs in the U.S. 2016
  • Premium Statistic U.S. frequent moviegoers 2017-2019, by ethnicity
  • Premium Statistic Frequency of going to the movies in the U.S. 2022, by ethnicity
  • Premium Statistic Preferred place of movie consumption in the U.S. 2018, by ethnicity
  • Premium Statistic Share of adults who have a Netflix subscription in the U.S. 2021, by ethnicity
  • Premium Statistic Frequency of Netflix using in the U.S. 2022, by ethnicity
  • Premium Statistic Frequency of television consumption on Hulu in the U.S. 2017, by ethnicity
  • Premium Statistic Frequency of Hulu with live TV usage in the U.S. 2017, by ethnicity

Television and film

  • Premium Statistic Connected TV and SVOD households in the U.S. 2019, by ethnicity

    Topic: Hispanic media in the U.S. (17)

    Connected TV and SVOD households in the U.S. 2019, by ethnicity

    Share of households with access to connected TV devices and SVOD in the United States as of June 2019, by ethnicity

  • Premium Statistic U.S. TV consumption: average viewing time 2009-2023, by ethnicity

    Topic: Hispanic media in the U.S. (18)

    U.S. TV consumption: average viewing time 2009-2023, by ethnicity

    Average daily time spent watching TV per capita in the United States from 2009 to 2023, by ethnicity (in hours)

  • Premium Statistic Largest Hispanic TV markets in the U.S. 2017

    Topic: Hispanic media in the U.S. (19)

    Largest Hispanic TV markets in the U.S. 2017

    Largest Hispanic TV markets in the United States in the 2017/18 TV season, by number of TV households

  • Premium Statistic Top Spanish-language TV programs in the U.S. 2016

    Topic: Hispanic media in the U.S. (20)

    Top Spanish-language TV programs in the U.S. 2016

    Leading Spanish-language TV broadcasts in the United States in the 2016-2017 season, based on number of viewers (in thousands)

  • Premium Statistic U.S. frequent moviegoers 2017-2019, by ethnicity

    Topic: Hispanic media in the U.S. (21)

    U.S. frequent moviegoers 2017-2019, by ethnicity

    Number of frequent moviegoers in the United States from 2017 to 2019, by ethnicity (in millions)

  • Premium Statistic Frequency of going to the movies in the U.S. 2022, by ethnicity

    Topic: Hispanic media in the U.S. (22)

    Frequency of going to the movies in the U.S. 2022, by ethnicity

    Frequency of going to see a movie in theaters among adults in the United States as of May 2022, by ethnicity

  • Premium Statistic Preferred place of movie consumption in the U.S. 2018, by ethnicity

    Topic: Hispanic media in the U.S. (23)

    Preferred place of movie consumption in the U.S. 2018, by ethnicity

    Do you prefer to see movies in a movie theater or wait for them to come out on home release?

  • Premium Statistic Share of adults who have a Netflix subscription in the U.S. 2021, by ethnicity

    Topic: Hispanic media in the U.S. (24)

    Share of adults who have a Netflix subscription in the U.S. 2021, by ethnicity

    Share of adults with a Netflix subscription in the United States as of August 2021, by ethnicity

  • Premium Statistic Frequency of Netflix using in the U.S. 2022, by ethnicity

    Topic: Hispanic media in the U.S. (25)

    Frequency of Netflix using in the U.S. 2022, by ethnicity

    Frequency of watching Netflix in the United States in 2022, by ethnicity

  • Premium Statistic Frequency of television consumption on Hulu in the U.S. 2017, by ethnicity

    Topic: Hispanic media in the U.S. (26)

    Frequency of television consumption on Hulu in the U.S. 2017, by ethnicity

    How often do you watch television on Hulu?

  • Premium Statistic Frequency of Hulu with live TV usage in the U.S. 2017, by ethnicity

    Topic: Hispanic media in the U.S. (27)

    Frequency of Hulu with live TV usage in the U.S. 2017, by ethnicity

    How often do you use Hulu with live TV?

News

6
  • Premium Statistic News sources among Hispanics in the U.S. in 2017
  • Basic Statistic Share of ethnic minorities on TV news in the U.S. by gender 2018
  • Basic Statistic TV newsroom employees in the U.S. 2017-2022, by ethnicity
  • Premium Statistic Public opinion on news media in the U.S. 2017, by ethnicity
  • Premium Statistic Trust in news sources among Hispanics in the U.S. in 2017
  • Premium Statistic Perceived frequency of media reporting fake news U.S. 2017, by ethnicity
See Also
The economic state of Latinos in the US: Determined to thrive

News

  • Premium Statistic News sources among Hispanics in the U.S. in 2017

    Topic: Hispanic media in the U.S. (28)

    News sources among Hispanics in the U.S. in 2017

    News sources among Hispanics in the United States in 2017

  • Basic Statistic Share of ethnic minorities on TV news in the U.S. by gender 2018

    Topic: Hispanic media in the U.S. (29)

    Share of ethnic minorities on TV news in the U.S. by gender 2018

    Share of ethnic minorities on TV news in the United States in 2018, by gender

  • Basic Statistic TV newsroom employees in the U.S. 2017-2022, by ethnicity

    Topic: Hispanic media in the U.S. (30)

    TV newsroom employees in the U.S. 2017-2022, by ethnicity

    Distribution of employees in TV newsrooms in the United States from 2017 to 2022, by ethnicity

  • Premium Statistic Public opinion on news media in the U.S. 2017, by ethnicity

    Topic: Hispanic media in the U.S. (31)

    Public opinion on news media in the U.S. 2017, by ethnicity

    Public opinion on the news media in the United States in 2017, by ethnicity

  • Premium Statistic Trust in news sources among Hispanics in the U.S. in 2017

    Topic: Hispanic media in the U.S. (32)

    Trust in news sources among Hispanics in the U.S. in 2017

    Level of trust in selected news sources among Hispanics in the United States in 2017

  • Premium Statistic Perceived frequency of media reporting fake news U.S. 2017, by ethnicity

    Topic: Hispanic media in the U.S. (33)

    Perceived frequency of media reporting fake news U.S. 2017, by ethnicity

    How often do you think mainstream media outlets report something that could be described as "fake news"? (by ethnicity)

Radio

6
  • Premium Statistic Spanish-language radio news station revenue in the U.S. 2009-2018
  • Premium Statistic Number of radio listeners in the U.S. 2013-2018, by ethnicity
  • Premium Statistic Hispanic weekly radio listeners in the U.S. 2018
  • Premium Statistic Radio reach among Hispanics in the U.S. 2021, by age and gender
  • Premium Statistic Time Hispanics spend listening to the radio 2018, by age and gender
  • Premium Statistic Hispanic radio listening in the U.S. 2018, by location

Radio

  • Premium Statistic Spanish-language radio news station revenue in the U.S. 2009-2018

    Topic: Hispanic media in the U.S. (34)

    Spanish-language radio news station revenue in the U.S. 2009-2018

    Average station revenue for Spanish news radio stations in the United States from 2009 to 2018 (in million U.S. dollars)

  • Premium Statistic Number of radio listeners in the U.S. 2013-2018, by ethnicity

    Topic: Hispanic media in the U.S. (35)

    Number of radio listeners in the U.S. 2013-2018, by ethnicity

    Number of weekly national radio listeners in the United States from 2012 to 2018, by ethnicity (in millions)

  • Premium Statistic Hispanic weekly radio listeners in the U.S. 2018

    Topic: Hispanic media in the U.S. (36)

    Hispanic weekly radio listeners in the U.S. 2018

    Number of Hispanic weekly radio listeners in the United States from 2013 to 2018 (in millions)

  • Premium Statistic Radio reach among Hispanics in the U.S. 2021, by age and gender

    Topic: Hispanic media in the U.S. (37)

    Radio reach among Hispanics in the U.S. 2021, by age and gender

    Weekly radio reach among Hispanics in the United States as of June 2021, by age and gender

  • Premium Statistic Time Hispanics spend listening to the radio 2018, by age and gender

    Topic: Hispanic media in the U.S. (38)

    Time Hispanics spend listening to the radio 2018, by age and gender

    Weekly time Hispanics spent listening to the radio in the United States as of March 2018, by age and gender (in minutes)

  • Premium Statistic Hispanic radio listening in the U.S. 2018, by location

    Topic: Hispanic media in the U.S. (39)

    Hispanic radio listening in the U.S. 2018, by location

    Hispanic radio listening in the United States as of June 2018, by location

Books

11
  • Premium Statistic Average reading time in the U.S. 2018-2022, by ethnicity
  • Premium Statistic Average number of books read yearly by U.S. consumers in April 2017, by ethnicity
  • Premium Statistic U.S. consumers types of reading material in April 2017, by ethnicity
  • Premium Statistic Genres regularly read by U.S. consumers in April 2017, by ethnicity
  • Premium Statistic Reasons for reading by U.S. consumers in April 2017, by ethnicity
  • Premium Statistic Occasions for reading among U.S. consumers in April 2017, by ethnicity
  • Premium Statistic Preference for print books or e-books by U.S. consumers April 2017, by ethnicity
  • Premium Statistic Number of individual e-books U.S. consumers purchased April 2017, by ethnicity
  • Premium Statistic U.S. consumers e-book reading devices in April 2017, by ethnicity
  • Premium Statistic U.S. consumers attitude convenience of e-books in April 2017, by ethnicity
  • Premium Statistic Ways of finding new books in the U.S. in April 2017, by ethnicity

Books

  • Premium Statistic Average reading time in the U.S. 2018-2022, by ethnicity

    Topic: Hispanic media in the U.S. (40)

    Average reading time in the U.S. 2018-2022, by ethnicity

    Average daily time spent reading per capita in the United States from 2018 to 2022, by ethnicity (in hours)

  • Premium Statistic Average number of books read yearly by U.S. consumers in April 2017, by ethnicity

    Topic: Hispanic media in the U.S. (41)

    Average number of books read yearly by U.S. consumers in April 2017, by ethnicity

    How many books do you read per year on average?

  • Premium Statistic U.S. consumers types of reading material in April 2017, by ethnicity

    Topic: Hispanic media in the U.S. (42)

    U.S. consumers types of reading material in April 2017, by ethnicity

    What do you read on a regular basis?

  • Premium Statistic Genres regularly read by U.S. consumers in April 2017, by ethnicity

    Topic: Hispanic media in the U.S. (43)

    Genres regularly read by U.S. consumers in April 2017, by ethnicity

    What genres do you read on a regular basis?

  • Premium Statistic Reasons for reading by U.S. consumers in April 2017, by ethnicity

    Topic: Hispanic media in the U.S. (44)

    Reasons for reading by U.S. consumers in April 2017, by ethnicity

    Why do you read?

  • Premium Statistic Occasions for reading among U.S. consumers in April 2017, by ethnicity

    Topic: Hispanic media in the U.S. (45)

    Occasions for reading among U.S. consumers in April 2017, by ethnicity

    When do you read?

  • Premium Statistic Preference for print books or e-books by U.S. consumers April 2017, by ethnicity

    Topic: Hispanic media in the U.S. (46)

    Preference for print books or e-books by U.S. consumers April 2017, by ethnicity

    Do you read more print books or e-books?

  • Premium Statistic Number of individual e-books U.S. consumers purchased April 2017, by ethnicity

    Topic: Hispanic media in the U.S. (47)

    Number of individual e-books U.S. consumers purchased April 2017, by ethnicity

    How many individual e-books did you purchase within the last 12 months?

  • Premium Statistic U.S. consumers e-book reading devices in April 2017, by ethnicity

    Topic: Hispanic media in the U.S. (48)

    U.S. consumers e-book reading devices in April 2017, by ethnicity

    On which devices do you read e-books?

  • Premium Statistic U.S. consumers attitude convenience of e-books in April 2017, by ethnicity

    Topic: Hispanic media in the U.S. (49)

    U.S. consumers attitude convenience of e-books in April 2017, by ethnicity

    Share of consumers who think e-books are more convenient than print books in the United States as of April 2017, by ethnicity

  • Premium Statistic Ways of finding new books in the U.S. in April 2017, by ethnicity

    Topic: Hispanic media in the U.S. (50)

    Ways of finding new books in the U.S. in April 2017, by ethnicity

    How do you find new books?

Music

5
  • Premium Statistic Hispanics: leading music services in the U.S. 2017
  • Premium Statistic Latin music listener distribution in the U.S. 2018, by gender
  • Premium Statistic Popularity of Latin music in the U.S. 2018, by ethnicity
  • Basic Statistic Music genres which represent classic Americana in the U.S. 2018, by ethnicity
  • Basic Statistic Music genres which represent modern America in the U.S. 2018, by ethnicity

Music

  • Premium Statistic Hispanics: leading music services in the U.S. 2017

    Topic: Hispanic media in the U.S. (51)

    Hispanics: leading music services in the U.S. 2017

    Music services used on a regular basis by Hispanics in the United States as of March 2017

  • Premium Statistic Latin music listener distribution in the U.S. 2018, by gender

    Topic: Hispanic media in the U.S. (52)

    Latin music listener distribution in the U.S. 2018, by gender

    Share of adults who listen to Spanish-language music in the United States as of September 2018, by gender

  • Premium Statistic Popularity of Latin music in the U.S. 2018, by ethnicity

    Topic: Hispanic media in the U.S. (53)

    Popularity of Latin music in the U.S. 2018, by ethnicity

    Share of adults who listen to Spanish-language music in the United States as of September 2018, by ethnicity

  • Basic Statistic Music genres which represent classic Americana in the U.S. 2018, by ethnicity

    Topic: Hispanic media in the U.S. (54)

    Music genres which represent classic Americana in the U.S. 2018, by ethnicity

    Public opinion on the music genres which are most representative of classic Americana in the United States as of May 2018, by ethnicity

  • Basic Statistic Music genres which represent modern America in the U.S. 2018, by ethnicity

    Topic: Hispanic media in the U.S. (55)

    Music genres which represent modern America in the U.S. 2018, by ethnicity

    Public opinion on the music genres which are representative of America today in the United States as of May 2018, by ethnicity

Topic: Hispanic media in the U.S. (2024)
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